AOL 1, MTV 0


The reviews are in.

I had written previously about the Live 8 extravaganza from the perspective of its celebrity, and how that celebrity could very well overshadow the raison d’etre for the concert itself. Now that the event has passed, I must say that Mr. Geldof and company did an admirable job keeping the humanitarian issues front and center.

One unexpected bi-product of the concert was the boost brand AOL has received by besting perennial arbiter of what’s cool on the music scene, MTV. From all accounts, MTV’s Live 8 production paled in comparison to AOL Music’s.

Kudos to AOL. Could this be the catalyst that sparks the turn-around Jonathan Miller envisions?