Gaming the PR Job Game

When newly minted college grads inquire how to break into the PR biz, I usually respond by asking them “what’s your passion” or “what really turns you on?” Answers almost always include: “I’m a people person” or “I like to run parties and events.” Groan.My question is designed to elicit something along the lines of…… Continue reading Gaming the PR Job Game

Road Trip Careerists

In the rush to tie up loose client ends before the Labor Day weekend, I’ve been hindered in bandwidth to pop out a pithy post.So I checked out what others in the PR punditry were up to and stumbled across (or is it stumbled upon?) Kevin Dugan’s link to Prof. Robert French’s OpenMic Project connecting…… Continue reading Road Trip Careerists


With college graduations upon us, many soon-to-be former students remain in flux over their gainful employment. I would guess that the PR profession, in its many forms, will attract record numbers into the fold this year.So how does one break into the profession absent PR work experience? One route may be by leveraging a passion…… Continue reading Soul-Selling

PR Jobs Galore

It was good seeing Council of PR Firms prexy Kathy Cripps at the PR Week Awards dinner last month. For the uninitiated, the Council is the trade association for the PR agency business.As such, it tends to tend to the pedestrian needs of that still-flourishing piece of PR’dom. While not every agency belongs, those that…… Continue reading PR Jobs Galore