When newly minted college grads inquire how to break into the PR biz, I usually respond by asking them “what’s your passion” or “what really turns you on?” Answers almost always include: “I’m a people person” or “I like to run parties and events.” Groan. My question is designed to elicit something along the lines […]
Gaming the PR Job Game Read More »
Not that Jossip is the arbiter of what’s real nowadays — in spite of it being a snarkily fun read — but I couldn’t help but notice its antagonistic (if not anachronistic) view of the PR profession. In a post titled “J-School to Public Relations: Selling Out or Buying In?,” the Gawker/Defamer wannabe castigated any
Jossip’s Take on PR Read More »
With college graduations upon us, many soon-to-be former students remain in flux over their gainful employment. I would guess that the PR profession, in its many forms, will attract record numbers into the fold this year. So how does one break into the profession absent PR work experience? One route may be by leveraging a
It was good seeing Council of PR Firms prexy Kathy Cripps at the PR Week Awards dinner last month. For the uninitiated, the Council is the trade association for the PR agency business. As such, it tends to tend to the pedestrian needs of that still-flourishing piece of PR’dom. While not every agency belongs, those
