marketing

Community Organizers

Community, community 2.0, community 2.0 conference, corante, journalism, marketing, media, PR, public relations, shared insights / By

Both Barry Libert and Francois Gossieaux (pictured left and right) were pleased by the turnout and enthusiasm for the inaugural Community 2.0 Conference held here in Las Vegas since Sunday. Barry, the CEO of Shared Insights, which organized the conference, and Francois, the founder of Corante and chairman of C20, shared their impressions of why […]

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Swayed

conversation mining, Converseon, Guardian, journalism, marketing, PR, public relations Creston, social media, Sway / By

Yesterday The Guardian reported on a new social media product called “Sway” that not only mines the online conversation, but purports to “influence” that conversation. Sherrilynne at StrivePR pointed to the piece. Sway’s makers at the UK-based marketing group Creston make no claims about lowering one’s cholesterol. Instead, the company’s “Director of Influence” had this

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