The New Standard

The New Standard

A few weeks back, I started to draft a post that in effect anointed Wired as the media property that has done the most to fulfill the unfulfilled promise left by the Industry Standard following the dot-com (and The Standard’s subsequent) meltdown. Wired, the magazine, website, and branded PBS science program, has its editorial fingers […]

The In Crowd

The In Crowd

We Are Smarter Than Me is a book project with which I’ve been involved professionally for much of the last year. It’s not just any book, but the first to look at how companies have successfuly deployed collaborative and social networking technologies and architectures across their enterprises, and we’re not just talking consumer marketing. More […]

My Community

My Community

We had a small dinner party over the weekend. Now mind you, my suburban friends are more fixated on kids and community than anything else. And when I say community, I don’t mean the wisdom of the crowds or Facebook variety. I’m talking the neighbors we run into in town or on the sidelines of […]

My Fine Feathered Friend

My Fine Feathered Friend

It was great to see the news of the sale of my buddy Laurel Touby’s mediabistro.com to Jupiter for a cool $20 million+. This straight-shooting go-getter, usually seen in her trademarked pink feathered boa, worked round the clock to build the brand and a vibrant community well before the word community hit cliche status. While […]

Runaway Brands

Runaway Brands

For the smattering of readers who follow this space, you will know that I started off the week in Vegas at the first “community 2.0” conference specifically created for the enterprise to explore how social networks and online collaboration can contribute to business success. One of the conference’s more compelling presentations came from Ben McConnell […]

Community Organizers

Community Organizers

Both Barry Libert and Francois Gossieaux (pictured left and right) were pleased by the turnout and enthusiasm for the inaugural Community 2.0 Conference held here in Las Vegas since Sunday. Barry, the CEO of Shared Insights, which organized the conference, and Francois, the founder of Corante and chairman of C20, shared their impressions of why […]

iSociety

iSociety

On the shuttle back to the hotel from the Bellagio last night, I eavesdropped a conversation in which a marketing manager at IBM talked effusively about an online business community called iSociety. Since I fell short of making it into high society, this sounded like a worthwhile endeavor to explore. I’m at the Community 2.0 […]

The Business Social

The Business Social

Social networks are everywhere. Just consider the amount of media attention they’re commanding. It seems that just about every consumer marketer has plans to digitally embrace and engage their demographically distinct consumer. More recently, however, we’re beginning to hear more about businesses getting their feet wet with online communities and socially networked environments. Some hope […]