This week’s edition of Video Views features John Battelle, Quitting Facebook, iPhone 4 spot, Pitch Engine, SalesForce.com on cloud computing, NPR spoof of AllThingsD, and Gilt Groupe.John BattelleFederated Media’s founder and CEO says that his company has evolved from being a media buying firm for blogs to a “media company” which creates innovative media solutions…… Continue reading Friday’s Video Views
Category: John Battelle
Spider from Mars
Remember the uproar over Beacon, Facebook’s effort to make money by selling to marketing partners the online purchasing habits of its user community ?Well, today we learn that Google, which purportedly rejects being “evil,” has introduced a search-within-a search function that lives and profits off of the websites onto which it leaches. And it’s not…… Continue reading Spider from Mars
The New Standard
A few weeks back, I started to draft a post that in effect anointed Wired as the media property that has done the most to fulfill the unfulfilled promise left by the Industry Standard following the dot-com (and The Standard’s subsequent) meltdown.Wired, the magazine, website, and branded PBS science program, has its editorial fingers firmly…… Continue reading The New Standard
Millennium Search
The Micropersuader today touted, or rather, tweeted, his latest Ad Age column — “Three Trends That Will Shape Digital in 2008.” It was his third trend that struck a resonant chord with this blogger: “Curators Collect and Connect:” “During the past 10 years, content has become a commodity. So has data. Information overload makes it…… Continue reading Millennium Search
A Dose of SEM
You may remember Elinor Mills who made a name for herself by revealing a bit too much about Google CEO Eric Schmidt. This in turn prompted the search/advertising monopoly to banish her from its journalist-in-good-standing list.Moments ago, Ms. Mills piled on an infectious story in which a Google Health blogger used all the attention that…… Continue reading A Dose of SEM
Quants, Diets and Swimsuits
Steve Lohr’s piece in yesterday’s New York Times “Small Business” section explored some forward-looking online advertising scenarios for the SEM crowd. The so-called “quants” have raised the algorithm stakes to now let display ads find their online target, or more precisely, let the target find the most psychographically appropriate ads.Last year, this blogger posted on…… Continue reading Quants, Diets and Swimsuits
The Future of Journalism
No. I don’t have the chutzpah (I mean prescience) of a Jay Rosen or Jeff Jarvis to portend what that future holds. Nonetheless, Jeff’s observations posted yesterday (and captured in part on video by Rafat) from an OPA (a former client) event in London, coupled with Jay’s Surowiecki-esque approach to news reporting are worthy reads…… Continue reading The Future of Journalism