Friday’s Video Views

This week’s edition of Video Views features John Battelle, Quitting Facebook, iPhone 4 spot, Pitch Engine, SalesForce.com on cloud computing, NPR spoof of AllThingsD, and Gilt Groupe. John Battelle Federated Media‘s founder and CEO says that his company has evolved from being a media buying firm for blogs to a “media company” which creates innovative […]

Spider from Mars

Spider from Mars

Remember the uproar over Beacon, Facebook’s effort to make money by selling to marketing partners the online purchasing habits of its user community ? Well, today we learn that Google, which purportedly rejects being “evil,” has introduced a search-within-a search function that lives and profits off of the websites onto which it leaches. And it’s […]

The New Standard

The New Standard

A few weeks back, I started to draft a post that in effect anointed Wired as the media property that has done the most to fulfill the unfulfilled promise left by the Industry Standard following the dot-com (and The Standard’s subsequent) meltdown. Wired, the magazine, website, and branded PBS science program, has its editorial fingers […]

Millennium Search

Millennium Search

The Micropersuader today touted, or rather, tweeted, his latest Ad Age column — “Three Trends That Will Shape Digital in 2008.” It was his third trend that struck a resonant chord with this blogger: “Curators Collect and Connect:” “During the past 10 years, content has become a commodity. So has data. Information overload makes it […]

A Dose of SEM

A Dose of SEM

You may remember Elinor Mills who made a name for herself by revealing a bit too much about Google CEO Eric Schmidt. This in turn prompted the search/advertising monopoly to banish her from its journalist-in-good-standing list. Moments ago, Ms. Mills piled on an infectious story in which a Google Health blogger used all the attention […]

Quants, Diets and Swimsuits

Quants, Diets and Swimsuits

Steve Lohr’s piece in yesterday’s New York Times “Small Business” section explored some forward-looking online advertising scenarios for the SEM crowd. The so-called “quants” have raised the algorithm stakes to now let display ads find their online target, or more precisely, let the target find the most psychographically appropriate ads. Last year, this blogger posted […]

The Future of Journalism

The Future of Journalism

No. I don’t have the chutzpah (I mean prescience) of a Jay Rosen or Jeff Jarvis to portend what that future holds. Nonetheless, Jeff’s observations posted yesterday (and captured in part on video by Rafat) from an OPA (a former client) event in London, coupled with Jay’s Surowiecki-esque approach to news reporting are worthy reads […]