As mentioned in a previous post, I had a chance to hear the insightful and entertainingly profane Gary Vaynerchuk wax poetic on the open stage at the recent Internet Week confab here in NYC. @GaryVee said something that got me a thinking.In essence, he proclaimed the death of search engine optimization (SEO) as a marketing…… Continue reading SEO RIP?
One of the older case studies I like to cite in my public talks on the changed PR landscape entails citizen empowerment and the hatchet job The New York Times did on Blog Maverick Mark Cuban several years ago.Instead of sulking or demanding a printed retraction, Cuban took to his keyboard to cut and paste…… Continue reading Ink-Stained Victims
John Batelle may not agree, but Danny Sullivan certainly will remember: Google once had a competitor in search.Cambridge, MA-based search engine Northern Light, a client back in the day, happened to produce more relevant results than the fledgling Google (though admittedly not as fast).We were so confident in the engine’s abilities that we prodded our…… Continue reading The Journalist’s Tableau
I had totally forgotten about my post two years ago featuring Chief Executive magazine’s then editor Bill Holstein’s rant against PR people.It wasn’t until PR Newser’s Jason Chupick linked back to the “Jennifer and Jasons All” item in his post today based on Mr. Holstein’s latest (yet not-unfounded) first-person diss of a broad swath of…… Continue reading Manage This!
For as long as I can remember, certain mainstream media outlets had the catalytic power to set the national news agenda. We all know the dead tree outlets of which I speak.Invariably print begat broadcast, and certain print begat everyone else, except perhaps for that no longer reigning, yet still reasonably influential king of catalytic…… Continue reading From Arrington to Huffington
No. I don’t have the chutzpah (I mean prescience) of a Jay Rosen or Jeff Jarvis to portend what that future holds. Nonetheless, Jeff’s observations posted yesterday (and captured in part on video by Rafat) from an OPA (a former client) event in London, coupled with Jay’s Surowiecki-esque approach to news reporting are worthy reads…… Continue reading The Future of Journalism