eHarmony Buys J-Date

Example Example

Not likely if you read today’s USA Today profile of eHarmony founder Neil Clark Warren. It seems the underpinnings of Mr. Warren’s profitable enterprise lie in heterosexual Christian matchmaking. Janet Kornblum, the San Francisco-based scribe who has covered the Internet for America’s favorite newspaper for as long as I can remember, reveals a side of the fourth most popular online dating service, e-Harmony, of which most (cognascenti) are unaware. I wonder if this distinctly non-PC heritage will help or hurt e-Harmony’s reputation or sales? Given the direction this country is headed, I suspect it’ll be a boon for Mr. Warren and his wife of 46 years (who heads marketing).