One can’t help but notice the brouhaha that Malcolm Gladwell tipped with his prominent dis-endorsement of Chris Anderson’s latest book Free.
His New Yorker magazine review of the timely tome, which portends an age where all media content shall be set free, prompted many in the Twittersphere to weigh in (mostly in favor of Mr. Anderson’s perspective).
Here’s a smattering of what the pundits had to say starting with Mr. Gladwell:
It works great for all involved. Is it the model for the newspaper industry? Maybe not all of it, but it is the only way I can think of to scale the economics of media down to the hyperlocal level. And I can imagine far more subjects that are better handled by well-coordinated amateurs than those that can support professional journalists. My business card says â€œEditor in Chiefâ€, but if one of my children follows in my footsteps, I suspect their business card will say â€œCommunity Manager.â€ Both can be good careers.
Malcolm, does this answer your question?”
The second argument that makes no sense is, ‘how will this new business model support the world as we know it today?’ Who cares if it does? It is. It’s happening. The world will change around it, because the world has no choice. I’m sorry if that’s inconvenient, but it’s true.”
This debate shows no signs of abating. Last week, it was the veracity of citizen versus traditional journalists. This week it’s a continuance of the discourse on what business models can work in an age of diminished audiences, ad spends and CPMs. I guess I’ll head over to Michael’s next week to hear directly from Mr. Anderson.
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