Maybe I’m in the minority, but I found Mark Zuckerberg’s character, as deftly played by Jesse Eisenberg in “The Social Network,” to be somewhat appealing in a strange way. Jarvis, on the other hand, calls the film “anti-social.”
|Timberlake as Napster founder Sean Parker
But back to the Zuckerberg character, and all the expert predictions of how the film will have a deleterious effect on the reputations of the Facebook founder and brand.
“I think he’s joining the list of very benevolent philanthropic billionaires in our community and in the world, and it’s only a good thing,” continued De Luca of Zuckerberg, who was just valued at $6.9 billion by Forbes. “It’s the honest-to-God truth. Anybody who does it.”
|Matthew Broderick in “War Games”
The public simply likes smart aleck geniuses, and Zuckeberg in this film is the smartest and perhaps most tart-tongued character I’ve seen on the screen in a long time. He even tempered his manic behavior by showing earnest concern when confronted with two moral transgressions in his midst (one possibly of his own making) in the early days of the fledgling social net.
On the other hand, his adversaries, the Winkelvoss twins who sued Zuckerberg for stealing “their idea,” come off in a much less flattering light (and I say this with a son who’s currently a varsity athlete and member of a final club at Harvard).
In the end, I wonder what all the fuss was about. Could Zuckerberg have saved himself $100 million, or minimally, have delayed the timing for his gift to Cory Booker? I wouldn’t go so far to say that the company should be officially promoting this film. On the other hand, I do expect The Social Network to be a box office bonanza, and ultimately accrue positively to the company’s fortunes, if not to the legend of its enigmatic founder.