In the aftermath of 9/11, many of the PR trades and mainstream media beat writers sought out members of our profession to comment on the appropriateness of tying in one’s product or service to those tragic events. Invariably, all — including this blogger — cautioned practitioners about exploiting the situation.
Over this long, gloriously sunny weekend in New York, I came across this item in the New York Post. I was reminded about what happened four years ago this week, and dismayed by the fact that some in our profession didn’t instinctively know to leave well enough alone. At least, Page Six’s editor Richard Johnson saw to it that they do now.