Forget Journalists. It’s the Algorithm.

Forget Journalists. It’s the Algorithm.

As PR 2.0 twists and turns its way into PR 3.0, we are constantly reminded of our growing role as producers of content that drives awareness, opinion, and action. Cases in point: the Twitterization of the Skittles home page, the de-listing of one’s Facebook friends for the sake of a Whopper, and the first appearance […]