There are many reasons why Ford has hit the skids, but one that holds resonance for me stems from a recent incident involving my fourth (and current) Lincoln. Why a Lincoln? I think it has to do with brand loyalty, and the fact that my former agency used to represent the automaker.My loyalty extends across…… Continue reading Why Ford’s Failing
Category: brand esteem
Safe Landing
There are some unwritten, but useful rules for new business presentations. One favorite of mine is to avoid “piling on,” e.g., when every agency person in the room feels compelled to offer, in succession, his or her answer to the client-prospect’s question or concern. The net effect: little time for questions to the client from…… Continue reading Safe Landing