PR, Social Validation & The X Factor

PR, Social Validation & The X Factor

The PR industry has come a long way from the days of measuring a campaign’s success by the number of media impressions it generates or how they might equate into an ad spend (i.e., “ad equivalency”). Truth be told: too many practitioners and client organizations still rely on these increasingly outmoded metrics. Today, the industry […]

Stuck in the PR Past

Stuck in the PR Past

In taking the microphone at the Council of PR Firms’ recent Critical Issues Forum, co-hosted by Ketchum’s Rob Flaherty and Council prexy Kathy Cripps, I had hoped to balance the reality of agency existence with its social media aspirations. In a nutshell, the industry, including the largest independent, remains possessed, if not hunkered down by […]

Casting a Wider CNET

Casting a Wider CNET

I’m so glad that Rafat, Staci and the PaidContent gang are at the NCTA Cable Show. Hey, where else would they be other than with the likes of Parsons, Dauman, Roberts, Chernin, and others too glorious to mention? There are certainly less pleasant places to hang than at the Mandalay Bay in Vegas. Life is […]