PR, Social Validation & The X Factor

The PR industry has come a long way from the days of measuring a campaign’s success by the number of media impressions it generates or how they might equate into an ad spend (i.e., “ad equivalency”). Truth be told: too many practitioners and client organizations still rely on these increasingly outmoded metrics.Today, the industry is…… Continue reading PR, Social Validation & The X Factor

Stuck in the PR Past

In taking the microphone at the Council of PR Firms’ recent Critical Issues Forum, co-hosted by Ketchum’s Rob Flaherty and Council prexy Kathy Cripps, I had hoped to balance the reality of agency existence with its social media aspirations.In a nutshell, the industry, including the largest independent, remains possessed, if not hunkered down by the…… Continue reading Stuck in the PR Past