Startup Sustainability

Startups to Watch (via The New York Times)Anyone with a stake in a technology (or any other) startup will certainly appreciate the challenge entailed in prolonging editorial interest in their fledgling investment. Once the initial flurry of hyper-activity in the news and social spheres evaporates, how can a founder (and his PR consiglieres) build “legs”…… Continue reading Startup Sustainability

What Sustains Social

I suppose I should be grateful that Angry Birds, or worse, FarmVille hasn’t seeped into my life. It’s enough of a time sync to intelligently feed the big three of Twitter, Facebook and LinkedIn, and still keep my paying clients satisfied. Thank you, Ping.fm. Now that Zynga’s “crushin it” on mobile, perhaps I should trash…… Continue reading What Sustains Social