Startup Sustainability

Startups to Watch (via The New York Times)Anyone with a stake in a technology (or any other) startup will certainly appreciate the challenge entailed in prolonging editorial interest in their fledgling investment. Once the initial flurry of hyper-activity in the news and social spheres evaporates, how can a founder (and his PR consiglieres) build “legs”…… Continue reading Startup Sustainability

What Sustains Social

I suppose I should be grateful that Angry Birds, or worse, FarmVille hasn’t seeped into my life. It’s enough of a time sync to intelligently feed the big three of Twitter, Facebook and LinkedIn, and still keep my paying clients satisfied. Thank you, Now that Zynga’s “crushin it” on mobile, perhaps I should trash…… Continue reading What Sustains Social