Non-Kosher PR

Posted by on Jul 11, 2008 in astroturfing, Gawker, IABC, PR | No Comments

Following PR Newser’s befuddling profile of the proprietor of the self-proclaimed “fastest-growing” PR firm in America, why is this blogger not surprised by today’s Gawker item titled “Scheme To Blame Intern For PR Fraud Unravels.”

In it, the snarky blog outs the firm for its scheme, on behalf of its newest client, to introduce a new term into the PR lexicon: “kosher astroturfing.”

So this is the type of firm the IABC recognizes as a paradigm for our industry?