Maybe it was a Monday. Who can remember? But here I was sitting quietly in my cubicle some two-and-a-half years into my first job in PR. I worked for a small, but highly influential entertainment boutique in midtown Manhattan.That morning, I answered the office door and in walked a lanky guy with a mustache who…… Continue reading Monday, Monday
Category: People magazine
Leverage and the Filter
One would be hard-pressed today to attend a media, marketing or PR conference where social media and ground-swelled client case studies didn’t dominate the agenda.I can’t recall a time in which so many similarly themed panels abounded, and this includes the dot-com era. (Admittedly, this PR pro has presided over his share.)The proliferation of these…… Continue reading Leverage and the Filter