Monday, Monday

Monday, Monday

Maybe it was a Monday. Who can remember? But here I was sitting quietly in my cubicle some two-and-a-half years into my first job in PR. I worked for a small, but highly influential entertainment boutique in midtown Manhattan. That morning, I answered the office door and in walked a lanky guy with a mustache […]

Leverage and the Filter

Leverage and the Filter

One would be hard-pressed today to attend a media, marketing or PR conference where social media and ground-swelled client case studies didn’t dominate the agenda. I can’t recall a time in which so many similarly themed panels abounded, and this includes the dot-com era. (Admittedly, this PR pro has presided over his share.) The proliferation […]