Logo Remake: Before and After One of the world’s most vaunted consumer-facing brands changed its company logo this week. And what happened?The new look was met with widespread derision from a public that today has the capacity to drive the conversation on such matters.Buzzfeed rounded up the negative sentiment under the title: “New Gap Logo…… Continue reading Gap’s PR Ploy?
HARO founder Peter Shankman I confess. I’ve never been a huge fan of HARO, the free crowd-sourced service for journalists seeking topic experts or human examples to validate their story’s premise. While following its founder never ceases to disappoint, the service itself, in my mind has fallen short in its net benefit to the PR…… Continue reading HAPPRO (Help a PR Pro Out)