Logo Remake: Before and After One of the world’s most vaunted consumer-facing brands changed its company logo this week. And what happened?The new look was met with widespread derision from a public that today has the capacity to drive the conversation on such matters.Buzzfeed rounded up the negative sentiment under the title: “New Gap Logo…… Continue reading Gap’s PR Ploy?
Category: Reebok
Dan ‘n Liu
I got a kick out of seeing the Nautica sweatband on Misty May’s forehead, but others most assuredly weren’t too pleased. The Nautica folks smartly figured that NBC’s anointment of two-women beach volleyball to a prime time sport (night after night after night…) merited a small investment, and there you have it.Nautica trumps Nike, and…… Continue reading Dan ‘n Liu