Poof Goes the PR Push

Poof Goes the PR Push

The moment the Wall Street Journal News Alert crossed my desktop Friday night, I thought of Harry Potter’s final splash, and how the dastardly New York Times spoiled the book publisher’s marketing ploy, I mean plan. You see, The Journal upset the apple cart by purchasing Alan Greenspan’s new tome and running with a piece […]

Vudu PR

Vudu PR

The last time this blogger visited the subject of embargoed stories, it concerned the wallpapered coming-out party for a digital effects company called Contour (pictured). That company’s technology was the subject of gushing feature profiles in The Merc News, Wall Street Journal and The New York Times, among others — all on the same day. […]

Embargoed

Embargoed

Valleywag reports that the Wall Street Journal’s new managing editor Marcus Brauchli opposes the practice of PR-embargoed announcements. “…the younger generation of newspaper managers, Brauchli among them, are tired of these cosy [sic] arrangements; and tired of being scooped if news leaks out to the web before the embargo is lifted.” Hmmm. I wonder if […]