The other day, a newspaper reporter posted an item on ProfNet (or was it HARO?) seeking experts on how best to identify online “influencers” on any given topic. The reporter seemed mostly focused on the much buzzed about Klout and how well its algorithm scored such influencers.I dropped the inquisitor a note saying that I…… Continue reading What Becomes An Influencer Most?
We all know that today it’s imperative to keep track of when (and how) the online conversation drifts to news (or innuendo) about a client’s brand, product and service.That said, PR people still have their work cut out for them just keeping mainstream journalists in check. If not us, on whom can one rely to…… Continue reading PR and The Public Editor