Pre-Empting Portfolio

Pre-Empting Portfolio

At least the story broke on a sultry summer Friday in August. Most of the city’s movers and shakers have checked out to eastern shores to escape the city’s oppressive temps and humidity. But there it was — trumpeted on the front page of New York’s top tab in advance of the “news” breaking in […]

The Perfect Pitch

The Perfect Pitch

Some days I can’t keep track of the notable PR-related stories that flow into my RSS reader. Other days, I struggle to find something redeeeming to write, praying that I don’t sound too echo chamberish. Today’s Times had a little Metro story that I bet few, if any PR bloggers will glom on to. It […]