Apple Watch: Behind Imagined Doors

Cupertino, CA (Early 2014) Setting: A conference room at Apple headquarters where members of the vaunted company’s marketing communications team have gathered to map out a¬†strategy to launch the much-anticipated¬†Apple Watch. PR executive 1: We must make the Watch launch as big as anything we’ve launched in the last five years. We’ll all be looking…… Continue reading Apple Watch: Behind Imagined Doors