Mining Twitter Influentials

Mining Twitter Influentials

Those of you who have heard me pontificate on the state of PR in 2011 will no doubt have heard me say that even with all the disruption, my clients still clamor to see their products, services and POVs positioned positively in the media. And hopefully that positive media attention will measurably accrue to their […]

Friday’s Video Views

Apple on the Skewer As if Taiwanese video re-enactment of Al Gore’s alleged trysted massage wasn’t enough, we now have an animated take on six months’ worth of foibles by everyone’s favorite Cupertino-based company (h/t The Next Web): Flipped Out While we’re talking Apple, the launch of this week’s latest and greatest tech product generated […]

The Search for the Relevant PR Pitch

The Search for the Relevant PR Pitch

I found it ironic that the author of Groundswell, a book/movement/phenomenon that describes how ideas germinate from the ground up — without top-down influence — devoted space in his blog to the PR practice of pitching stories to influencers (e.g., “anyone with an audience”) from the top down. The book posits: “When consumers you’ve never […]

PR, Integrity and Yelp

<!– The logos depicted in this widget are the property of the respective corporations listed. –> I just installed the mobile app of Yelp on my new Blackberry Tour. What’s great about Yelp is the quantity of its crowd-sourced reviews, which, theoretically, allows for much greater accuracy about the subjects being scrutinizing. There’s nothing like […]

Mommies Call for PR Blackout

Mommies Call for PR Blackout

The FTC’s focus on editorially compromised bloggers by opportunistic, if not nefarious marketers, (i.e., freebie-givers) is finally getting the mainstream media treatment. The Times yesterday tackled the thorny issue of the commercial courting of influential bloggers [The Flack, April 15]: “Marketing companies are keen to get their products into the hands of so-called influencers who […]