The Search for the Relevant PR Pitch

I found it ironic that the author of Groundswell, a book/movement/phenomenon that describes how ideas germinate from the ground up — without top-down influence — devoted space in his blog to the PR practice of pitching stories to influencers (e.g., “anyone with an audience”) from the top down. The book posits: “When consumers you’ve never…… Continue reading The Search for the Relevant PR Pitch

Raw PR

The Social Media Collective got its dander up a few weeks back when one of blogdom’s more respected pundits had the audacity to use her authoritative blogging pulpit to advance the interests of a paying client. She disclosed the arrangement, but nonetheless took a beating in the online court of public opinion.This blogger didn’t see…… Continue reading Raw PR

Picture Not So Perfect

Dear Nikon and MWW,Where’s my camera? I was on Schwartzman’s panel with Parmet and Ochman. How’d those two finagle your expensive, but digitally divine device? (Joe, think of your old friend here!)Sure, I know they come with strings attached. And yes, the rules of engagement are pretty clear, unlike like that laptop “loner” program. But…… Continue reading Picture Not So Perfect