Over the years, this blog has looked at the phenomenon of hype, and specifically, how too much of it can result in diminishing returns for the recipient (i.e., your client). I always believed that regulating media attention, especially when demand for client access is at its peak, leads to long-term sustainability and (en)viability.Over the weekend.…… Continue reading Twitter’s Second Life
Category: microblogging
Twittering Journalists
BusinessWeek’s John Byrne just posted the names and Twitter handles of 32 of his colleagues. Nice of him, though I wonder what his colleagues think?While we’re at it, PR peeps, here are some other lists of journalists who use Twitter:Business Week (courtesy of @johnabyrne)UK journalists (courtesy of PRBlogger.com)Newspapers that Twitter (courtesy of graphicdesignr)Journalists, US &…… Continue reading Twittering Journalists