Twitter’s Second Life

Twitter’s Second Life

Over the years, this blog has looked at the phenomenon of hype, and specifically, how too much of it can result in diminishing returns for the recipient (i.e., your client). I always believed that regulating media attention, especially when demand for client access is at its peak, leads to long-term sustainability and (en)viability. Over the […]

Twitter Friends

Twitter Friends

I have 165 “follower requests” on Twitter, 17 “friend requests” on Facebook, and 72 “invitations to connect” on LinkedIn. And I don’t know what to do. These numbers no doubt are minuscule compared to those of the more prolific users of these prevalent social media platforms. I just wonder if I’m being disrespectful for not […]