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New Media’s Movers & Shakers

Publicity Club of NY Panel on Contributed Content Last week the Publicity Club of New York hosted a luncheon that featured a handful of editorial gatekeepers responsible for “contributed content” at their media organizations. Our panel included (l. to r.): Jessica Liebman, managing editor, Business Insider; Frank Wilkinson, Editorial Board member, Bloomberg View; Lance Gould, […]

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Paid Subscriptions to Twitter, Facebook?

Those of you who have taken August to heart and checked out of your digital information streams, a battle is brewing with everyone’s favorite real-time firehose: Twitter. It seems that the digerati’s lifeline is consolidating its power base by changing the rules that govern its API and specifically, third-party developer access to it. GigaOM’s Mathew

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My Big Messy Social Life

My social life is a mess. And I know I’m not the only one mired in the digital muck. Here’s the lowdown, which stands  in contrast to just two years ago:  I’m feeling pressure to bolster my presence on the red hot Pinterest even though the app (on Chrome) couldn’t find the image of Danny Meyer’s

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Socially Engaged

A few years back, my long-time friend, collaborator and sometimes client Rob Key of award-winning social media consultancy Converseon outlined how companies ideally should endeavor to engage the social graph. He called the process “cultural anthropology,” and by so doing, recognized that each social channel or community had distinct customs and a language of its

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Twitter Friends

I have 165 “follower requests” on Twitter, 17 “friend requests” on Facebook, and 72 “invitations to connect” on LinkedIn. And I don’t know what to do. These numbers no doubt are minuscule compared to those of the more prolific users of these prevalent social media platforms. I just wonder if I’m being disrespectful for not

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Social Network Hopping

I received a call several months ago from a potential client who was jumping on the social networking bandwagon. Unlike the vertical business networks recently chronicled by The Journal’s Jessica Vascellaro, this one had consumers in mind, and specifically the 64 million Americans born between the years of 1946 and 1964. As a member in

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