Twitter’s Second Life

Twitter’s Second Life

Over the years, this blog has looked at the phenomenon of hype, and specifically, how too much of it can result in diminishing returns for the recipient (i.e., your client). I always believed that regulating media attention, especially when demand for client access is at its peak, leads to long-term sustainability and (en)viability. Over the […]

Twittering Journalists

Twittering Journalists

BusinessWeek’s John Byrne just posted the names and Twitter handles of 32 of his colleagues. Nice of him, though I wonder what his colleagues think? While we’re at it, PR peeps, here are some other lists of journalists who use Twitter: Business Week (courtesy of @johnabyrne) UK journalists (courtesy of PRBlogger.com) Newspapers that Twitter (courtesy […]