Brian Solis Talks Old and New Media I don’t entirely subscribe to the notion that traditional media is somehow irrelevant. After all, doesn’t the Twittersphere light up with RT fever when The Times or one of journalism’s mainstays posts a well-reported story? Still, Solis is right in describing the shift that must occur within news…… Continue reading Friday’s Video Views
Category: Peter Shankman
HAPPRO (Help a PR Pro Out)
HARO founder Peter Shankman I confess. I’ve never been a huge fan of HARO, the free crowd-sourced service for journalists seeking topic experts or human examples to validate their story’s premise. While following its founder never ceases to disappoint, the service itself, in my mind has fallen short in its net benefit to the PR…… Continue reading HAPPRO (Help a PR Pro Out)
HARO v. Profnet
A couple of years after ProfNet’s 1992 debut, founder Dan Forbush (below) decided to expand his service’s universe of users to the agency side of the PR spectrum. I remember talking to Dan at the time, and soon after, convincing my firm to subscribe to what grew into a veritable “killer ap” for the profession.ProfNet…… Continue reading HARO v. Profnet