Got Milk with your Cookie?As the Wall Street Journal looks into the complex and misunderstood world of how marketers track online behavior, here’s a video about that piece of embedded computer code that enables such tracking. It features its inventor. (via @WSJ) Sir Martin While we’re on the subject of The Journal’s series on digital…… Continue reading Friday’s Video Views
Category: Sir Martin Sorrell
Brand WPP
Adweek reports today that a team from WPP has landed creative duties for Mazda North America, besting three esteemed ad agencies including “Omnicom Group’s DDB in Los Angeles (with sister shop Organic), MDC Partners’ Crispin Porter + Bogusky in Miami and Boulder, Colo. and the incumbent, independent Doner in Southfield, Mich.”In all honesty, I was…… Continue reading Brand WPP