YouTube

How Social Media Drives BIG Events

For last year’s Social Media Week event in New York, I had hoped to pull together a session that looked at how big events use social media tools and channels to drive awareness, brand esteem, web traffic and attendance. Instead we produced a PCNY co-hosted event called “Socializing the News” that featured the social media […]

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Shell-Shocking Creativity

Many marketers toiling in the new media and communications paradigm view a campaign’s virality as the holy grail measurement of success.  The bar to achieve such digital and social nirvana, however, is higher than ever given the firehose of content gushing from myriad sources. Did you know that YouTubers upload 72 hours of video every minute

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Friday’s Video Views

Got Milk with your Cookie? As the Wall Street Journal looks into the complex and misunderstood world of how marketers track online behavior, here’s a video about that piece of embedded computer code that enables such tracking. It features its inventor. (via @WSJ) Sir Martin While we’re on the subject of The Journal‘s series on

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Friday’s Video Views

The Newspaper, Alas Here’s one person’s sobering look at (paper) newspapers’ diminished presence in our lives. (via Nextnik’s YouTube channel) Coupon Crazy Groupon CEO Andrew Mason via TechCrunch’s Evelyn Rusli Social Talking (PR) Heads Five dimensions of social media PR by Cohn & Wolfe’s global digital president @chadlatz: (via @odwyerpr) Sounds good. Now, I ask,

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Digitally Queued Up

David Carr’s flashback today to Talk magazine’s over-the-top launch party a decade ago reminded me of just how far the media literati and fashion glitterati have come since then. Reflecting back, Daily Beast’s Tina Brown wryly noted, “It seems like that happened in the 18th century.” Even the fashionistas have gotten hip to the new

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