How does one know if a negative story will turn into a full-blown crisis? What factors need to crystallize to transform a short-lived media blip into an extended period of pain for the crisis owner?And what steps can be taken to shorten the media legs or extinguish the media spotlight altogether? (Now there’s a million…… Continue reading Crisis Du Jour
Category: API
Just Another Astroturfing Campaign
While on family holiday this past week, escaping just ahead of an expected brush with Bob, I took notice of the latest revelation about Beltway-based Bonner & Associates. Actually, my buddy Geoff Livingston tipped me off via a tweet that linked to a Grist.org piece outing the “grassroots” specialist firm.Before I go there, I’m reminded…… Continue reading Just Another Astroturfing Campaign