ExxonMobil’s Deflection Campaign

ExxonMobil’s Deflection Campaign

If you haven’t noticed, the world’s biggest oil company has kicked off what appears to be a rather ambitious (and pricey) advertising campaign extolling the virtues of…school teachers. I say pricey given that one of the TV spots aired during The Masters and another on “60 Minutes,” the priciest network news spot available. One can […]

Crisis Du Jour

Crisis Du Jour

How does one know if a negative story will turn into a full-blown crisis? What factors need to crystallize to transform a short-lived media blip into an extended period of pain for the crisis owner? And what steps can be taken to shorten the media legs or extinguish the media spotlight altogether? (Now there’s a […]

Hollywood and Albany

Hollywood and Albany

Both Hollywood publicists and New York State lobbyists find themselves grappling with the issue of diminished influence. In Hollywood, outlets like “ET” and “Access” have built dominant media franchises by pandering to the celebrity set (and their handlers). Relative newcomer, TMZ, however, sidesteps publicists with an investigative reporting flair that’s mostly indifferent to Tinseltown’s command […]