Anyone who has ever worked in an agency has had some exposure to the business development process. After all, without topline growth, how can agencies sustain themselves?I’ll always remember how one agency for which I toiled invited a highly touted outside consultant to help re-vamp the agency’s new business prospecting and acquisition processes. A group…… Continue reading Cyber Monday: Hoax or (Key)Stroke of Genius?
When the Bush appointees to the U.S. Supreme Court prevailed in a recent ruling that equated corporations to citizens when it comes to spending on political campaigns, the whole left side (and many in the middle) of the political spectrum cried foul.The nation’s Constitutional scholars and political pundits publicly decried Citizens United. Some some even…… Continue reading Conventional PR and The Constitution
As the Party-of-No prepares to again deceive and divide the American people over the issue of financial reform, the emergence of Frank Luntz’s name should come as no surprise to those who’ve followed just how far obfuscation has come in the age of political spin.Mr. Luntz is the name partner in a firm called Luntz,…… Continue reading A PR Strategy: Deceive and Divide