Huckabee’s Super Bowl Whopper

advertising, Budweiser, Burger King, Crispin Porter, Fox, Freakout, Mike Huckabee, Oscars, PR, public relations, Whopper / By

Everyone knows how much incremental (earned?) media those expensive Super Bowl or Oscar spots generate for those betting their ad budgets on these telecasts. At $2.7 mill for a 30-second Super Bowl spot, we should hope so! (BTW, Fox says its inventory is almost sold out.) Many marketers no doubt count on that PR pop […]

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