Echo in the New Year

Echo in the New Year

Geesh. Five days away from this blog. That’s the longest absence since first starting to post some two-and-a-half years ago. My truancy, I suppose, is less a function of vacation preoccupation — yes, I did get away with my family to ski for a week — and more tied to my reluctance to become just […]

Huckabee’s Super Bowl Whopper

Huckabee’s Super Bowl Whopper

Everyone knows how much incremental (earned?) media those expensive Super Bowl or Oscar spots generate for those betting their ad budgets on these telecasts. At $2.7 mill for a 30-second Super Bowl spot, we should hope so! (BTW, Fox says its inventory is almost sold out.) Many marketers no doubt count on that PR pop […]