Mike Huckabee

Echo in the New Year

Geesh. Five days away from this blog. That’s the longest absence since first starting to post some two-and-a-half years ago. My truancy, I suppose, is less a function of vacation preoccupation — yes, I did get away with my family to ski for a week — and more tied to my reluctance to become just […]

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Huckabee’s Super Bowl Whopper

Everyone knows how much incremental (earned?) media those expensive Super Bowl or Oscar spots generate for those betting their ad budgets on these telecasts. At $2.7 mill for a 30-second Super Bowl spot, we should hope so! (BTW, Fox says its inventory is almost sold out.) Many marketers no doubt count on that PR pop

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