Did you ever have a client ask you to contact an AP reporter to learn which news outlets picked up a story in which the client company was featured? If you are asked, politely decline and offer instead to use some of the off-the shelf monitoring tools, starting with Google News, that scrape and index […]
I’ve been thinking about the return to television of “24,” the tense, terrorist-inspired weekly drama whose ticking digitized clock gave “60 Minutes” stopwatch a run for its money. The gripping Fox TV series, which fulfilled the Republicans’ playbook for inciting homeland fear, disappeared from my home screen eons ago, and will soon return to a
Jack Bauer’s Return Read More »
Everyone knows how much incremental (earned?) media those expensive Super Bowl or Oscar spots generate for those betting their ad budgets on these telecasts. At $2.7 mill for a 30-second Super Bowl spot, we should hope so! (BTW, Fox says its inventory is almost sold out.) Many marketers no doubt count on that PR pop
Huckabee’s Super Bowl Whopper Read More »
So whose great idea was it to bring in a former lawyer, I mean a former district attorney, to take over the PR reins at CNBC? (I mean would you vote for Fred or Rudy as President?) Maybe the content-sharing deal with News Corp-owned Dow Jones is headed into litigious waters? All I know is
We’re all familiar with Chris Hansen’s (literally) captivating series on “Dateline NBC” in which the peacock network teams with a group called Perverted Justice (only in America, folks) to lure pedophiliac pervs into the glare of news camera lights. The folks at Fox apparently loved the show so much that they tasked their own veteran
Miss America as Jail Bait Read More »
