Flamed on Facebook

Flamed on Facebook

I am one who subscribes to Mike Moran’s sage advice to “Do It Wrong Quickly” in which the best-selling author, distinguished engineer, and digital marketing strategist encourages web marketers to experiment until they get it right. After all, the cost to re-jigger an ineffective web or social media campaign is minuscule compared to re-imagining, re-shooting […]

Huckabee’s Super Bowl Whopper

Huckabee’s Super Bowl Whopper

Everyone knows how much incremental (earned?) media those expensive Super Bowl or Oscar spots generate for those betting their ad budgets on these telecasts. At $2.7 mill for a 30-second Super Bowl spot, we should hope so! (BTW, Fox says its inventory is almost sold out.) Many marketers no doubt count on that PR pop […]