Whopper Archives - Flatiron Communications

Flamed on Facebook

I am one who subscribes to Mike Moran’s sage advice to “Do It Wrong Quickly” in which the best-selling author, distinguished engineer, and digital marketing strategist encourages web marketers to experiment until they get it right. After all, the cost to re-jigger an ineffective web or social media campaign is minuscule compared to re-imagining, re-shooting […]

Huckabee’s Super Bowl Whopper

advertising, Budweiser, Burger King, Crispin Porter, Fox, Freakout, Mike Huckabee, Oscars, PR, public relations, Whopper / By Peter Himler

Everyone knows how much incremental (earned?) media those expensive Super Bowl or Oscar spots generate for those betting their ad budgets on these telecasts. At $2.7 mill for a 30-second Super Bowl spot, we should hope so! (BTW, Fox says its inventory is almost sold out.) Many marketers no doubt count on that PR pop

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