Oscar’s New “Thank You Cam”

Oscar’s New “Thank You Cam”

Seasoned crisis managers have an innate ability to predict probable outcomes of various gnarly situations. In “crisis preparedness” exercises, they attempt to anticipate all the “what ifs?” and then simulate communications plans to address each possible scenario. It’s a fair bet that many crisis counselors knew immediately how the Toyota recall might snowball into its […]

Huckabee’s Super Bowl Whopper

Huckabee’s Super Bowl Whopper

Everyone knows how much incremental (earned?) media those expensive Super Bowl or Oscar spots generate for those betting their ad budgets on these telecasts. At $2.7 mill for a 30-second Super Bowl spot, we should hope so! (BTW, Fox says its inventory is almost sold out.) Many marketers no doubt count on that PR pop […]