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Yesterday, after the first session on mobile marketing and advertising applications, I stepped into the lobby where my buddy Andy Plesser of Beet.TV handed over his reporter duties to Jeff Jarvis for a digital video interview with Newsweek’s former uber editor and now digital chief Mark Whitaker, and then gave his hand-held to Tony Perkins…… Continue reading Weinberger Waxes

OK: The last panel of the day danced around the elusive concept of buzz marketing:Jeff Jarvis moderatingRick Murray (surrogate for Richard Edelman)Gordon Gould, ThisNextBarry Reicherter, Porter NovelliDavid Weinberger (my blogging mate at the conference)Bill Clearly, Cleary PartnersHere are some highlights:Jeff Jarvis opens up with a rant against Pay per Post (whose promotional AO video showed…… Continue reading The Buzz Panel

If you wondered how to get your clients’ arms around the myriad, nichified media channels, one company presenting today at the conference introduced the concept of adaptive media — media that is changed in real time to individually appeal to the consumer.In other words, the music, the content and the length of the spot changes…… Continue reading Targeting Personified

Bill Cleary, Cleary Partners — “On the left coast you have people who understand technology, and in New York, they understand content. The two have yet to be resolved.”Matthew Bishop, The Economist — “The Economist is about to publish all the letters we have received. The journalists are scared to death.”Justin Townsend, IGA — “We…… Continue reading Notable & Quotable – AO Conference

Here in the AO “Blogger Bullpen,” I see some familar faces. The woman blogger seated next to me started the day with a heavy-set blogger knocking a pitcher of ice water onto her pristine new MacBook Pro. Ugh! The machine refused to boot afterward. Apple, think Toughbook!She went home to get another laptop, so replacing…… Continue reading Always On Update 1

OK I’m sitting here at the opening session of the Always-On confab at New York’s fab Mandarin Oriental Hotel off Columbus Circle (Valley wags, eat your hearts out). Seated to my left is Heath Row, who many PR types may remember from his days as an ink-stained journo for Fast Company (in Boston) at a…… Continue reading Always On in NYC

While John Battelle was attending and later grousing about all the off-the-record newsmaker briefings in Davos, Arianna Huffington today reports on one on-the-record session in which the short-fused, decidedly anti-centrist Republican frontrunner John McCain “bites her head off.”Ms. Huffington previews the rough road ahead for Sen. McCain (think Macaca): “Indeed, if he loses his temper…… Continue reading Chatham House Rules

“Larry King. What about Larry King?” “Bill O’Reilly will give us the best play.” “Hey, we should think about Leno. How tough can he be?”I’m always amazed by the mainstream media’s fascination with the everyday machinations of PR. The latest example surfaced yesterday in the Washington Post where the usually astute Dana Milbank breathlessly reports…… Continue reading Beat the Press

“I can confirm that he is in the United States,” spokeswoman Raymone Bain said. “We don’t give out information regarding our client’s whereabouts because of safety, and this is just an ongoing policy.”Gee. I though the gloved one canned Ms. Bain??? I guess not. She’s probably working for expenses, not to mention the joys of…… Continue reading His 759th Comeback

So you’re Brandy’s PR person and your client has been involved, and may even have caused, a fatal car accident . The story is not yet in the public domain, and who knows if it ever will be.Do your finely honed PR instincts tell you to advise your client to voluntarily divulge the mishap, or…… Continue reading Extinguisher or Accelerant?