Media Walls Crumble: Brands Benefit

Media Walls Crumble: Brands Benefit

Staples Center Star Turn (Photo: Harry How/Getty Images) Nowhere was the wall between editorial and ad sales as high nor as impenetrable than at mainstream news organizations. Who can forget the maelstrom that erupted in 1999 when one esteemed journalistic enterprise the Los Angeles Times blurred those lines by publishing a 168-page special Sunday magazine […]

Kobe Bryant: Jackass

Kobe Bryant: Jackass

Global Brand + Famous Athlete + Luxury Car + Photo Shop = 2.5 Million Views The June 1980 issue of Esquire magazine had a famous cover showing a chimpanzee and a typewriter (remember those?) with the caption: “Is Anyone in America Not Writing a Screenplay?” Today, that headline could read: “Is Anyone in America Not […]

Runaway Brands

Runaway Brands

For the smattering of readers who follow this space, you will know that I started off the week in Vegas at the first “community 2.0” conference specifically created for the enterprise to explore how social networks and online collaboration can contribute to business success. One of the conference’s more compelling presentations came from Ben McConnell […]