Trusted Reviews?

Trusted Reviews?

Influential veteran tech journalist John Dvorak took Amazon (and the PR profession) to task in a PC Mag piece posted yesterday that asked “Are Amazon Reviews Corrupt?” His beef lies in the system through which so-called third-party reviewers are incentivized to share their so-called unbiased opinions. Dvorak cited a study in which a Cornell professor […]

Friday’s Video Views

NBC News Digital Chief Speaks “There are over a billion cameras floating around in people’s pockets around the world.” Beet.TV treats us to the perspective of Mark Lukasiewicz, VP for Specials and Digital, NBC News. Of course, this interview took place before the momentous events in Egypt this week, which showed, in spite of those […]

Trusting Anonymity

Trusting Anonymity

One of my sons is an elite high school athlete. I recently noticed an unsupported negative comment about his play on one of the popular discussion boards for his sport. I decided to analyze this anonymous person’s posting history, and determined that it emanated from a father of a player on a rival team. It […]

PR, Integrity and Yelp

<!– The logos depicted in this widget are the property of the respective corporations listed. –> I just installed the mobile app of Yelp on my new Blackberry Tour. What’s great about Yelp is the quantity of its crowd-sourced reviews, which, theoretically, allows for much greater accuracy about the subjects being scrutinizing. There’s nothing like […]