Video’s Rocket Men

Video’s Rocket Men

“We’re at the beginning of a new paradigm, and you’re going to see a generation of really valuable content properties come out of this,” Brian Bedol, co-founder, Bedrocket Intrepid WSJ reporter Peter Kafka brings us a piece today on the formation of Bedrocket, a new venture from three esteemed content guys with enviable track records. […]

Twittering for Dollars

Twittering for Dollars

His motivation? A) Writer’s blockB) Digital disenchantmentC) Money worriesD) A PR ploy to regain media spotlight To hear Rocketboom co-founder Andrew Baron explain his decision to sell his Twitter account (and his 1400+ followers) to the highest eBay bidder, one would think the answer is a combination of A and B. “Every time I would […]

YouTube Killers

YouTube Killers

Who hasn’t come to the conclusion that digital video – whether delivered to your desktop, laptop, PDA or cell phone — is entering a Renaissance? Was it that proclamation from NBCUni’s digital honcho Beth Comstock who, as a former communications pro, inspires PR types everywhere: “Video has been liberated” [from the TV set]. I had […]