ROI

Super Bowl, Social Media and ROI

As this roller-coaster ride of 2009 slowly approaches disembarkment, many PR peeps continue to wrap their arms around the (soon-to-be anachronistic?) term/discipline/movement/phenomenon called “social media.” Today’s New York Times re-posted a post from ReadWriteWeb that captured some social media experts’s take on SM’s ROI: “In the words of one pro, ‘You can lead a horse […]

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Social Media Round One

Volvo’s recent decision to hand the reins of its social media, SEO and digital PR programs to WPP’s esteemed media buying agency Mindshare has tongues-a-wagging and fingers-a-pointing. Brand Republic and others reported the surprising news that reignited the debate over which marketing discipline is best suited to deliver clients’ growing digital dreams. Mat Morrison, global

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