PepsiMAX lot at SxSW Buddy Media’s Michael Lazerow Buddy Media chief Michael Lazerow took to the pages of the influential BusinessInsider yesterday to anoint SxSW as simply a “must-attend” event. He observed that SxSW Interactive today is larger than SxSW Music in which the legendary festival has its roots. What has suddenly driven the interactive […]
SxSW: A Perfect Storm Read More »
Who remembers those 20-something masters of the dot-com (Web 1.0) universe? These were smart, yet insufferably self-important snoots who claimed to have invented some doodad that the world simply couldn’t live without. Rather than focus on the utility and profitability of their products or services, they sought to bask in the adulatory spotlight of media
Three digital trends coalesce to offer a new “placement” opportunity for PR pros. They are: digital video as a communications vehicle, engaging A-list bloggers, and the wisdom of the crowds. In an interview with Beet.TV’s Andy Plesser, TechCrunch‘s NY-based co-editor Erick Schonfeld revealed details about CrunchBase, a “free directory of technology companies, people, and investors
CrunchBase, Vator.TV… Read More »
