On the Radar

Jeff Bercovici, the astute media reporter (and blogger) for the reinvented Radar pinged me this morning with his nomination for this week’s “Bad Pitch Blog” entry.

It’s US Netcom Corp, which today moved a news release over PR Newswire with the headline:

“Could Emergency Phone Notification Have Prevented Virginia Tech Massacre?”

It’s reminiscent of the terrorist attacked-inspired Funeral Director’s PR pitch reported by the Washington Post last year. So much for good PR instincts.