Newspapers Getting Their Game On

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. The previous year, it was the geo-locating, Mayor-making check-in app FourSquare that emerged as the clear winner, especially for night crawlers and humble braggers. Each had their proverbial 15 minutes…… Continue reading Newspapers Getting Their Game On

Digital Video Or Die

There is no shortage of pundits waxing on the subject of measurement in public relations. Back in the day, the number of media impressions served as the standard barometer for success. Today, savvy marketers talk about “engagement” metrics and the actions that can be attributed to that engagement, e.g., product purchase, stock movement, movie/concert attendance,…… Continue reading Digital Video Or Die