The powers-that-be at Facebook deserve some credit for capitulating to the criticism of their Beacon marketing program. The activists at MoveOn diverted their attention from the political realm to expose the vagaries of opt-in and opt-out as it applied to this Facebook privacy-challenged monetization initiative.Under the Beacon program, Facebook merchants had the ability to share…… Continue reading Facebook’s About Face
Category: FaceBook
Two Vids with the Social Media Trimmings
As we head into this weekend’s gorgefest, gorge on these: My Space (pointed to by Corante’s Francois Gossieaux on Twitter via Facebook)Who’s Your Favorite New Media… (from Scoble via Pete Cashmore of Mashable) Happy Thanksgiving.
PR’s Great Expectations
Stopped in to Brightwaters at the South Street Seaport this morning to take part in the second annual Council of PR Firms-sponsored Critical Issues Forum.With the Brooklyn Bridge as a backdrop, the 100+ “who’s who” agency dwellers were treated to four speakers including former CBS News prexy Andrew Heyward, IBM’s SVP, communications Jon Iwata, Pete…… Continue reading PR’s Great Expectations
Social Network Hopping
I received a call several months ago from a potential client who was jumping on the social networking bandwagon. Unlike the vertical business networks recently chronicled by The Journal’s Jessica Vascellaro, this one had consumers in mind, and specifically the 64 million Americans born between the years of 1946 and 1964.As a member in good…… Continue reading Social Network Hopping